Marketing Solutions

There need only be two objectives in establishing an excellent Marketing program for firms in the residential real estate industry:

to generate leads of sufficient quality that the readiness of the buyer is consistent with the expectations of your salespeople; and
to generate those leads in sufficient quantity to maintain sales results that are outstanding given market conditions.

A great marketing plan can re-energize your business and Bull Free Solutions will help you develop a marketing plan that incorporates numerous diverse (but all demonstrably viable) approaches to generate the results you need quickly! While direct marketing likely will play some role in our recommendations, guerilla marketing, a solid web presence, targeted email campaigns and even old fashioned "sales promotions" should all have their place in spreading your marketing message.

In today's market, selling residential real estate (whether that be homes or just land) requires establishing a relationship with the customer. The building of trust and rapport especially in the early phases of the process is critical. Both Marketers and Salespeople must understand the customers' needs and then be honest about whether their offering(s) deliver the features and benefits being sought. Marketing efforts must be based on an analytic and scientific study of behavior rather than on intuition or guesswork. Some solid solutions that would be "tweaked" based on an analysis of where you've been compared to where you want to be include:

Developing effective marketing lists that target people who are most receptive to your message: We advocate using "lifestyle codes" that match the profile of your historically best customers to drive better targeted campaigns that result in higher response rates and greater ROI;
Instead of cash, making time, energy, and creativity your principle investments in a "leaner but meaner" marketing program;
Recognizing that the proper measure sales & marketing success is the amount of profits, not the amount of sales revenues;
Developing other good measures of performance such as how many new "solid prospects" are being generated by each lead source every month;
Focusing more effort on referrals and increasing the number of transactions with previous customers; and
Working diligently to leverage current technology as a tool to reduce "cost per lead" and "cost per sale".

At Bull Free Solutions, we lead our clients to devise creative (and sometimes, unconventional) methods of promotion. A small to mid-sized firm can actually hold an advantage in that the latter sized company often is able to obtain publicity more cost-effectively than its larger competitors. Small to mid-sized businesses should be closer to their customers than are their larger rivals and also should be considerably more agile in responding to changing market needs. Finally, in these days when the internet has becoming the medium of choice to communicate a company's message, you can, no matter what your size, compete on an equal footing with competitors many times larger. The above "rules of thumb" are key to re-designing a website to be a bigger, better source of high quality leads. Here are some factors to consider:

Create a site that outperforms those of your competitors: Your websites should average more page views, longer visit times and more information requests than your competitors' websites. Your website needs to be in the top ten (or first page) of search results from major search engines when potential customers search key-words appropriate to your business. We know how to accomplish these goals because our expertise is not only technical and technological, but rather, firmly grounded in our sales and marketing expertise in our industry.
Design "customer-centric" lead generation venues: We work to design sites that specifically drive "walk-in" traffic to sales centers and inquiries to salespeople.
Concentrate on your brand and your Unique Selling Propositions: Our "Differentiator Solutions" will refine and sharpen your image in the marketplace with powerful web communications that heighten the positive distinctions between you and your competitors.
Focus on results: As a partner in your outcome, we provide monitoring of campaigns, analysis of what works and what doesn't and tweaking of content, message and placement long after the website re-design is complete.
Develop a site that can be managed by "in-house" staff (i.e., your own people): We believe that a superior website design should allow our clients to easily modify and update their website content without incurring extra cost and time delays of employing us or other outside technical consultants.
Combine website performance with other feedback on electronic marketing efforts into a coherent whole: By closely associating your re-designed website development with targeted email campaigns and integrated CPM/CRM follow up, Bull Free Solutions delivers exponentially enhanced returns on marketing investment.

The last of the above bullet points deserves further elaboration. Obviously, to the extent that e-mail "blasts" replace traditional direct mail as a form of communication, there will be a corresponding reduction in costs associated with contact and follow-up for your prospects. But, that doesn't tell the whole story. There are a variety of risks associated with "bulk e-mailing" that must be considered before your company jumps into these new waters without sound counsel or technological assistance.

With Bull Free's e-marketing solutions, you will have access to software that is web-based and completely accessible from any computer with internet access. You provide your list of prospects, email addresses or mailing lists, but our hosted email servers will handle sending the email and tracking responses so that you needn't suffer from complaints from the small minority of people who would otherwise complain to your Webmaster. What's more, by engaging Bull Free Solutions, you can rest assured that "do not contact" protocols now being enforced by governmental agencies are sacrosanct. Finally, you'll retain complete control over your e-mail campaigns and/or newsletter broadcasts.

In addition to hosting as a proxy-server, Bull Free Solutions can help you with the following components of an effective e-campaign strategy:

Creating as many e-mail campaigns or e-newsletters as you need: While doing this, we will be simultaneously compiling and storing archived data regarding every e-mail broadcast you've ever conducted so that reports can be generated by your staff either routinely or on an "ad-hoc" basis as conditions demand. We will turn over this functionality (and train your in-house staff responsible for its continuation) to your firm.
Tracking the responses to your e-campaigns and e-newsletters: Find out who reads your e-mailed information. Bull Free's e-marketing solutions provide you with reports (downloadable to Excel or other file types) of every email address that ever has opened your newsletter as well as the links they've clicked on while reading them. We provide summary statistics that report both total views and all links clicked upon along with respective frequency of such clicks. This functionality also will be imparted to your in-house staff.
Providing "opt-out" capabilities: This feature is of critical importance to preserving good customer relations. Prospects retain total freedom to stop further broadcasts to their address. This in turn, mitigates against complaints and helps us ensure that all parties are in compliance with anti-spam regulations at both state and federal levels.

Working with Bull Free Solutions, you will ensure that your priorities and expectations are realized! Your marketing and sales staff will benefit by speaking with prospects and customers who already are aligned with your offerings. As a result, their morale and self-confidence will improve and that, in turn, will deliver exponentially better results to your bottom line.

When your staff sounds smarter and begins to achieve a better ratio of success to failure they'll instinctively begin to ask the right questions to win more business from your competition. Probably the most amazing thing about your involving Bull Free Solutions in your Marketing program is that our concepts are easy to learn and our prescribed solutions extremely easy to apply. We are so confident that our solutions will work for you that we offer a money-back guarantee if our work does not achieve goals that have been agreed upon in advance of our commitment!